Privacy Policy

Last Updated: January 2, 2026

At Madeira Horizon, accessible from https://madeirahorizon.com/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Madeira Horizon and how we use it.

1. Who We Are (Data Controller)

For the purposes of the General Data Protection Regulation (GDPR), the Data Controller responsible for your personal information is:

  • Company Name: Madeira Horizon
  • Represented by: Gregorio Rafael Jesus Graterol
  • Tax ID (NIF): 230158340
  • Tourism License (RNAAT): 462/2025
  • Address: Av. 1º de Fevereiro, 9360-410 Madalena do Mar, Madeira, Portugal
  • Email: contact@madeirahorizon.com
  • Phone: +351 963 319 263

2. Information We Collect

We collect information to process bookings and provide you with the best possible tour experience.

A. When you book a tour

When you purchase a tour via our website (using WooCommerce), we ask for specific information required to fulfill the contract:

  • First and Last Name: To identify you.
  • Email Address: To send booking confirmations and tickets.
  • Phone Number: To contact you regarding pickup or urgent changes (e.g., weather).
  • Pickup Address / Accommodation: To arrange your transfer.

B. When you contact us

If you use our contact forms (WPForms) or email us directly, we collect the data you provide (Name, Email, and message content) solely to answer your query.

C. Automatically Collected Data

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

3. How We Use Your Information

We use the information we collect in various ways, including to:

  • Process and manage your bookings and payments.
  • Communicate with you regarding updates, cancellations, or pickup times.
  • Comply with legal obligations (e.g., Portuguese tax laws requiring invoicing).
  • Analyze website traffic to understand how users interact with our site (via Google Analytics).
  • Send you marketing emails (only if you have explicitly subscribed to our newsletter).

4. Payment Processing

We do not store your credit card details on our servers. Payments are processed securely through Banco Santander. When you make a payment, some of your data will be passed to Santander, including information required to process or support the payment, such as the purchase total and billing information.

5. Third-Party Services

We may share data with trusted third-party service providers to help us operate our business. These include:

  • WooCommerce: Our e-commerce platform.
  • Google Analytics: To analyze website traffic and user behavior.
  • Brevo: Used for managing email communications (only if you opt-in to marketing).
  • Local Partners: In rare cases where a tour is operated by a partner, we may share your name and pickup details to ensure service delivery.

6. Cookies and Analytics

We use cookies to improve your experience.

  • Essential Cookies: These are necessary for the website to function (e.g., keeping items in your shopping cart via WooCommerce).
  • Analytics Cookies (Google Analytics): We use Google Analytics to measure how you interact with the website to improve our services. Google Analytics may collect information such as your IP address, browser type, and pages visited.

You can choose to disable cookies through your individual browser options. However, disabling essential cookies may prevent you from completing a booking.

7. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy.

  • Booking Data: Retained to comply with Portuguese tax and accounting laws (usually 10 years for fiscal documents).
  • Marketing Data: Retained until you unsubscribe or request deletion.
  • Analytics Data: Retained for a standard period (usually 14 months) as defined by Google’s default settings.

8. Your Data Protection Rights (GDPR)

Under the GDPR, you have the following rights:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions (unless we are required to keep it for tax purposes).
  • The right to withdraw consent: If you have subscribed to our newsletter, you can unsubscribe at any time.

To exercise any of these rights, please contact us at contact@madeirahorizon.com.